The mattress industry has seen a lot of change in recent years. Mattress companies have been forced to evolve their marketing methods to keep up with the times and the competition. Traditional, boring, and bland methods just don’t cut it anymore. Customers want to be engaged and excited about the products they’re buying, and that’s where creative mattress marketing comes in. There are a few key things to keep in mind when planning your mattress marketing campaign.
Local SEO is the practice of optimizing a website or online presence to rank high in local search results. In the B2C world of mattresses, local search results are most often for stores that sell mattresses, such as a mattress store.
Bring your marketing into the modern age Mobile marketing will increase sales in your stores and you will be amazed at just how affordable this can be.
One of the most important things that mattress stores can do is to focus on their online reputation. Online reputation management (ORM) is the process of monitoring, managing, and influencing the online reputation of a business or individual.
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